Approved By All India Council for Technical Education (AICTE) New Delhi
Affiliated To Dr. A.P.J. Abdul Kalam Technical University Lucknow
Choose from our comprehensive range of MBA and BBA specializations designed to prepare you for leadership roles in today's dynamic business environment. Each program combines theoretical knowledge with practical skills to ensure career success.
MBA and BBA in marketing management involves interdisciplinary studies in marketing, executive leadership, and new media. It broadly teaches about sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends. Students will be able to identify market choices through analysis of demand, competition, economics and utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure company success.
MBA and BBA in HRM or Human Resource Management focuses on the management of employees in organizations. It involves specialized training in human resource management including planning strategies, recruitment, hiring, and training of employees. This challenging and stimulating program allows students to develop general management skills in the first year while learning about human resource practices in the second year.
MBA and BBA in finance prepares students for senior level and management jobs in the financial sector, with courses focusing on management, communications, marketing, business leadership and organizational behavior. As one of the oldest disciplines of management courses, financial management is concerned with planning and controlling financial resources. The program covers management, control and review of collection, investment and resources of money as capital required for industrial operations.
MBA and BBA in International Business offers opportunities for those aiming to establish themselves globally. Considering the vastness of International Business, the program covers major economics and business terms including Business Communication & Negotiation Skills, Economic & Management Decisions, Financial Management, Industry Visits, International Marketing Management, Global Economic Environment, International Business Strategy and Negotiations.
MBA and BBA in IT provides skills needed to manage both IT systems and employees, combining traditional business knowledge with specialized courses on information security, telecommunications and IT project management. The curriculum includes Computer Applications, System Analysis and Design, Database Management, Software Engineering, Web Designing, Multimedia Designing, Data Mining, Networking Management & Security, Data Warehousing, along with detailed elements of management education preparing students for managerial work profiles.